If DLC hasn't done enough to convey the feeling that you're only getting part of the full experience when you buy a game, retailer-exclusive bonuses are going all out to drive the point home. For every new release there are dozens of in-game items which range from underwhelming to overpowered and exclusive chunks of content that seem intent on splitting the player base.
For instance, take Star Trek Online. In addition to making an entire playable race only available to customers that buy lifetime subscriptions for $240, the MMO will have a retailer-exclusive for just about every store that will carry the game.
Become the master of the social game with exclusive access to in-game chat and advanced options for disabled gamers!
Show the universe you're one bad hombre with a full suit of titanium armor... painted like a shark with glowing eyes!
Become the ultimate captain with Big Head Mode! Everyone's head will be larger.
Buy now and get the "Star Trek 3000" spaceship, which is identical to the Enterprise in every way but three times as large.
Who needs in-game exclusives when your special Limited Edition box comes with an authentic bone fragment from the corpse of DeForest Kelley glued to a commemorative mount?
Direct 2 Drive
Become the envy of space with your gold-plated phaser, complete with diamond-encrusted stun/kill selector knob!
Toys R' Us
Buy from us and get exclusive access to the only servers based in North America and Europe! Wow!
In-game item: The Birthday Ring (on use, plays the Happy Birthday song, limited to 3 charges)
Want to be able to move your ship vertically while in space mode? Get the game here.
Exclusive user interface options, including a way to close the fullscreen "Welcome to Star Trek Online" message box that pops up every time you log in!
Officially licensed likenesses of actual Star Trek characters, replacing the default anime approximations!
Non-combat pet: The Current Bass Player From Metallica
Your Local Ford Dealership
Additional World Of Warcraft-style NPCs with clever names like James Khan and Alex Tribblek.
Every humanoid model is Data, every ship is a very large Picard with his arms outstretched like wings!
Musée du Louvre Gift Shop
Exclusive ship accessory - "How's My Warp Driving?" bumper sticker
The Dollar Store
Become the talk of the space town with The Corbomite Maneuver character emote (rated M)
Divinity II: Ego Draconis
Much like Risen, this is a game that will test your ability to defend a horribly written RPG with clunky mechanics just because it's foreign. 5/10
"Fly anywhere" some of the time and "Fight everywhere" with mediocre third person cover-based shooting and Quick Time Events. 6/10
Army Of Two: The 40th Day
Army Of Two stood out thanks to the exuberant pair of mass-murdering best buds set against a jarring backdrop that played off of real world events, so now that both of those things have been toned down we're left with a slightly better Rogue Warrior. 5/10
This is not the first installment of a yearly Sim City-style Canadian strategy franchise that I had been hoping for, and therefore it is a disaster. 4/10
Might & Magic: Clash Of Heroes
Yes, it's got 100% more anime than any other installment in the series, but it's also got 1000% more fun than any Might & Magic game released in the past ten years. 8/10
Step One: Salvage a ridiculous chair from a race car or a fighter jet. Now it will support your ridiculous body as you play a virtual card game.
Leonard Cohen's "Nevermind" is sliced up differently for each episode of True Detective's second season. Find out what the lyrics mean!
The water got bigger? my sand castle was destroyed and we had to move. Who did this?
The cutting edge of video game articles.