Consumer satisfaction researcher J.D. Power has been researching and surveying consumer opinions for almost 50 years. With the help of his shadowy associates, J.D. Power has been an influential consumer advocate. Some would say too influential. Today we unmask twenty of his top lieutenants.






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    ‘Toad coin?’ wondered the traveler as he examined the pebble. It did not look all that different from any other pebble, and certainly nothing like a coin. ‘What manner of coin has no head or tail, and bears no seal or flag? Who backs this toad coin, the toad bank? The toad treasury!?’ The traveler laughed, but the toads croaked sternly back at him.

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    Spending $10-15 a day on perishable organic dog food is not a sign of a decadent culture in terminal decline, it's actually real good and worth it.

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