In a recent television ad, a man bashed a Tiffany lamp with a sledgehammer, then said "Imagine that, times a zillion." The commercial prompted viewers to "watch us blow up the last old Ruby Tuesday LIVE!" The demolition aired on Ruby Tuesday's Web site yesterday at 3 p.m. EST, only -- oops! -- those crazy construction workers destroyed a Cheeky's Bar and Grill instead. Or so a string of incredulous YouTube posts, suspiciously stemming mostly from people who just signed up for accounts, would have you believe. A skeptic, marooned in the intellectual swamplands of YouTube feedback, pointed out that "Cheeky's Bar and Grill" doesn't exist, and that the RT franchise owns no restaurants in Mount Holly, Ohio, the alleged blast site. But mere facts couldn't dissuade YouTube commenters from writing "haha EPIC FAIL" and "WTF Wrong Building LMFAO."
On Ruby Tuesday's home page, "Jim Robbins, senior VP of marketing" delivers a sober apology to Cheeky's Bar and Grill. (Amusingly, this video convinced some of the more guileless YouTubers of the stunt's legitimacy.) An accompanying letter delivers the punchline: "It is extremely unlikely that a Ruby Tuesday restaurant will ever be confused for any other casual dining establishment again." Basically, the forgotten chain confesses "we became so generic that we were completely interchangeable with our competition, but wait, we're changing now!"
Ruby Tuesday's viral gimmick raised the restaurant's profile, temporarily rescuing it from apathetic obscurity and providing its cobwebbed site with its first few hits. However, it's unclear whether this renewed recognition of the company's existence will lead to consumers trusting an admittedly, if repentantly, bland eatery with "upscale" menu fare, even if Ruby Tuesday sweetens the deal with "soft, abundant napkins" and "new server uniforms."
Cheeky's imaginary customers remain blithely unaware of their brush with death.
Your lair. Maybe you lure victims to it, maybe you hide in it between killings, or maybe you haunt it 24/7 because you’re tragically confined by a curse. Whatever the situation, for most of us monsters, a living/un-living space is an important part of our identities. In this column, Monstergeddon award winners share their lair tips and techniques!
Works great on my child, who hasn't barked at all for as long as she's worn the apparatus. When she turns three, we will remove it for a trial period.
Try not to break your console while I try not to break my cyber brain.
Awful Links of the Day spotlights the worst and weirdest websites on the internet. And we're not talking "weird" in a good way either.