X10's moving-parts-and-bikini-babes design surely helps it reach its target audience, because nothing says "concerned about security threats" quite like people on the Internet who click flashing pictures of random women! While at first the ladies seem to play a purely cosmetic role, their presence on the "spy camera" page gives the impression that customers use this equipment for creepy surveillance much more than home-protection purposes.
X10 also sells the "Ultimate Home Security System," which apparently works by flooding your house with an eerie green glow, thus creating the burglar-dissuading illusion that it's occupied by a poltergeist. (R.I.P., Zelda Rubinstein.)
Graphics help communicate the message 'gentle, not annoying.'
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